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Privacy Policy

Last updated: 8/23/2025

1. Introduction

MagicMirror ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App") and related services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

  • Name and email address when creating an account
  • Profile information and preferences
  • Communications with our support team

2.2 Device and Usage Information

We automatically collect certain information about your device and how you use the App:

  • Device type, operating system, and unique device identifiers
  • App usage statistics and performance data
  • Crash reports and error logs
  • Network information and IP address

2.3 Camera and Photo Data

The App requires access to your device's camera to provide virtual try-on services. We may process:

  • Photos you take or select for virtual try-on
  • Body measurements and proportions (processed locally on your device)
  • Style preferences based on your selections

3. How We Use Your Information

We use the collected information for the following purposes:

  • Providing and improving our virtual try-on services
  • Personalizing your experience and recommendations
  • Processing transactions and managing your account
  • Communicating with you about updates and features
  • Analyzing usage patterns to improve the App
  • Ensuring security and preventing fraud

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

  • With your explicit consent
  • To comply with legal obligations
  • To protect our rights and safety
  • With service providers who assist in operating the App (under strict confidentiality agreements)

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. You may request deletion of your data at any time.

7. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access and review your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Opt-out of certain communications
  • Control camera and photo permissions through your device settings

8. Children's Privacy

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Third-Party Services

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the App or through other reasonable means. Your continued use of the App after such changes constitutes acceptance of the updated Privacy Policy.

12. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA). Please contact us if you are a California resident and would like to exercise these rights.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@magicmirror.com
Website: https://magicmirror-website.com
Address: [Your Business Address]